ONE PLANT, MANY TEAS

All tea comes from the same plant. What makes a white tea different from a green, oolong or red tea is what happens after the leaves are picked.

Withering, rolling, oxidation, drying, roasting and firing can completely change the character of the leaf. We started WHITE NOISE to explore those differences and make them easier to experience.

We source speciality teas in small seasonal batches, working with small-scale producers and family-run gardens wherever possible. Rather than looking for complete consistency from year to year, we want the teas to reflect the people who make them, the techniques they use, and the places where they are grown.

PLACE + SEASON

We focus mainly on farm-sourced speciality teas from Yunnan and other tea-growing regions of China, chosen for their individual character rather than to fit a fixed flavour profile.

Soil, altitude, weather and season all leave their mark. The same tea made in a different year can taste different, and we think that's something to celebrate rather than correct.

This is why we mark harvest dates and production years. Some teas are at their brightest when fresh; others soften, deepen and change with age.

THE MAKERS

Processing is as important as where the tea is grown.

Small decisions made after picking can dramatically change the finished tea. How long the leaves are withered, how much they're oxidised, whether they're rolled, roasted, sun-dried or fired all contribute to what eventually ends up in your cup.

We want the teas we sell to retain some of the character of the people who made them, rather than being blended into something designed to taste identical every year.

NOTHING ADDED

Our teas are single origin and made in small seasonal batches. Nothing is flavoured, and we don't blend teas to create consistency between harvests.

What you taste comes from the leaf, where it was grown and how it was processed.

Some are soft and floral. Others can be fruity, savoury, smoky, bitter, mineral or intensely aromatic. That range is exactly what interests us.

WHY WHITE NOISE

We fell into tea through curiosity and quickly found ourselves deep in the rabbit hole.

The more we learned, the stranger it seemed that one plant could produce such an enormous range of flavours. Behind those differences are generations of knowledge, regional traditions and individual approaches to making tea.

Our aim is simple: to find singular teas that show where they come from and the skill of the people who make them.