Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from whitenoisetea.co.uk (the “Site”).
Personal Information We Collect
When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.
Order Information
When you make a purchase, or attempt to make a purchase, through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as card details), email address, and phone number.
Device Information
When you browse the Site, we automatically collect information about your device, such as your web browser, IP address, time zone, and cookies installed on your device. We also collect data on how you interact with the Site—pages viewed, referring websites or search terms, and browsing behaviour.
We collect Device Information using:
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Cookies: Data files placed on your device, often including an anonymous unique ID.
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Log files: Track actions on the Site, including IP address, browser type, and timestamps.
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Web beacons, tags, and pixels: Electronic files that help record browsing behaviour.
How We Use Your Personal Information
We use the information we collect to:
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Fulfil any orders placed (processing payments, arranging delivery, sending order confirmations).
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Communicate with you about your order or delivery.
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Screen orders for risk or fraud.
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Provide a better browsing experience, including targeted offers or product recommendations.
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Send occasional updates and promotions if you’ve opted in.
Newsletter Subscription
If you subscribe to our newsletter, we’ll use your email to keep you informed about products, offers, and news. You can opt out at any time by clicking “unsubscribe” in our emails. We manage email marketing through Mailchimp.
Advertising & Analytics
We may use your information to show you personalised ads on platforms like Facebook, Instagram, and Google. You can manage your ad preferences through those services or opt out via the Digital Advertising Alliance.
We also use Google Analytics to understand how our customers use the Site. You can opt out here: https://tools.google.com/dlpage/gaoptout.
Data Retention
We retain Order Information for our records unless you request deletion. If you contact us without making a purchase, we may retain your information for up to 30 days to follow up.
Sharing Your Personal Information
We do not sell your personal data to third parties.
We only share your Personal Information with:
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Trusted third-party services that help us run our business (e.g. Shopify, Royal Mail, DHL).
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Advertising and analytics providers (e.g. Facebook, Google) for optimisation and remarketing.
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Legal authorities if required to comply with laws or enforce our rights.